FREAKY FREAKS

Fashion / Futures / Textiles

University Project 2025-2026

Complete Journey: Research → Concept → Finished Pieces

Concept

Interested originally in the circus and exploring it all, its circle of abuse and how contradictory to this, it was somewhat of a powerhouse for women, women being superwoman. Challenging the perceptions of femininity and masculinity as promulgated ideas that gave freedom of expression.

Shapes, patterns, colours, and so much more interest my researching. With this I want to integrate the idea and circus as two women together, but still there is so much abuse, physical and emotional. How the 'circus' became a metaphor in political rhetoric, with left-wing political activism driving the social circus movement, using "the power of the arts as a tool for human development and social change."

My pattern making skills. I want to keep exploring also 'freaks' in the world, outcasts. We all are?

Market Position

Catered for a more luxury/premium brand. Similar to Paolo Carzana, Dilara Findikoglu, Cavalli, John Galliano, Jean Paul Gaultier.

What I create could be in a gallery with its story and process presented, holding meaning and purpose.

Sustainability Approach

I want to design for circularity, minimum waste, and longevity. Finding already used fabrics, disregarded fabrics and reusing them, creating something new. Either through finding fabrics in charity shops, my house, people around me... keeping a minimum amount of waste as possible.

Step 1: Research

Research & Visual Development

Digital collages exploring circus culture, zebra patterns, vintage imagery, and geometric colorways created in Photoshop and InDesign.

Freaky Freaks - Main research mood board with circus imagery and patterns
Detail of circus-inspired collage with zebra patterns and performers
Alternative collage composition with circus and geometric elements
Detailed mood board showing research into circus performance and fashion
Full InDesign layout showing research development process
Research documentation including Jenny Rings and ASU Surreal Circus references

Research & References

Circus Events

  • • Circus Extreme
  • • Cirque du soleil
  • • ASU Surreal Circus Events

Contemporary Artists

  • • Jenny Rings — Fitting In

Literary References

Angela Carters 'Nights at a Circus'

Interviews & Research

  • • Harpers Bazaar interview with Bethany Williams and Priya Ahluwalia
  • • Interview with Maria Grazia Chiuri on womens rights
  • • Interview with Beth Ditto and Dilara Findikoglu talk modern feminism and queer icons
  • • Interview with Dilara Findikoglu, LoveMatTV

Academic Research

ASU Professor Andrea Benne challenges the stigma of the female body in art installations exploring performance and the body.

Step 2: Concept

Aesthetic Vision

My overall aesthetic I'd like to present in this project is a freaky, weird, clownish, 'circus' like aesthetic. Yes 'too much' can have on; chaos, beauty, ugliness, craziness, overconsumption and its negative impact, femininity and masculinity, going against and using what many have and still call women, such as, 'over theatrical', 'wretched'... taking back those words and taking power from them.

Color Palette

I want to use a wide colour range. Ranging from using a multi colour palette to also just using one colour in some sections.

Materials & Texture

I want to use fabrics with vibrant colours that stand out, possibly have an interesting look to them, something not completely plain, however I can get plain fabrics as well and print and design my own pattern for them.

Design Approach

Form & Structure

I would also like my fabrics to have some structure to them, but some pieces I'd like to be draped letting the fabric take its own shape and form, experimenting with it all.

Silhouette Exploration

I want to explore silhouettes similar to the outfits and 'freaks' you would see back in 1800-1900, taking inspiration from that time and modern age as well, feminism and to redefine masculinity. I think I will design something not fully proportionate to the human body, 'weirder' or exaggerated proportions for pieces, accentuating parts.

Step 3: Finished Pieces

Finished Garments

From research and concept to realized pieces. Each garment embodies the theatrical, circus-inspired aesthetic through sustainable, upcycled materials and exaggerated silhouettes.

Blue layered dress from Freaky Freaks collection - styled editorial with mirror headpiece

Layered Blue Dress with Theatrical Styling

A multi-layered garment combining structured and draped elements with a circus-inspired mirror headpiece. The piece explores femininity, performance, and nature through theatrical presentation. Materials sourced from charity shops and upcycled textiles.

Three completed garments from Freaky Freaks collection showing range and variety

Collection Overview — Three Completed Pieces

The collection demonstrates variety in silhouette, color, and texture while maintaining the cohesive circus-inspired theatrical aesthetic. From left to right: ruffled cream dress with exaggerated proportions, pink satin slip dress, and striped multi-layered piece.

Construction

  • • Upcycled charity shop fabrics
  • • Hand-finished details
  • • Exaggerated silhouettes
  • • Layering techniques

Materials

  • • Satin and silk fabrics
  • • Ruffled tulle layers
  • • Striped and patterned textiles
  • • Zero-waste approach

Aesthetic

  • • Circus-inspired theatricality
  • • Feminine/masculine fusion
  • • Vintage meets contemporary
  • • 'Freaky' proportions

Complete Design Journey

"This project demonstrates the full cycle of fashion design — from initial research and conceptual mood boards through material sourcing and sustainable practice to final garment realization. Each step informs the next, creating pieces that carry meaning beyond aesthetics."

Research Concept Finished Pieces